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Roula Alassad
Roula Alassad
...
Brunel University
Marketing
Brand, Consumer Behaviour
PhD student final year
Ongoing
2011 to date PhD Marketing: Modelling overall value of luxury brands from Arab consumers’ perspective: mixed method approach. Supervisor: Professor Zahir Irani
2009 – 2010 MSc in Marketing
2009 – 2010 Pre-Sessional English Language Programme
2004-2005 Higher Diploma, Business Administration
2000-2004 BSc, Business Administration
2009 to date Palestinian School, London
Teacher (Ages 12-13; all areas of the primary curriculum)

2006 – 2008 Damascus University, Syria
Teaching Assistant and Lead Invigilator
•Planned effective lessons and prepared resources, which had clear teaching aims, objectives and learning outcomes.
Delivered lectures within designated subject areas and assessed pupils’ progress.
•Actively involved in curriculum review and development.
Graduate Learning and Teaching Programme (GLTP)
Marketing management
Marketing principle
Consumer behaviour
Luxury brand
  • Demonstrating,
  • Seminar delivery,
  • Lecture delivery,
  • One-to-one tutoring,
  • Supervision (undergraduate),
  • London,
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